At Noble Citrus, the fourth-generation Roe family partners with growers who share our passion for exceptional fruit and honest craftsmanship. Our King Citrus—the crown-wearing mandarin known for its juicy sweetness, rich flavor, and easy peel—is grown in the heart of tangerine country, where nutrient-dense soils and cool fall nights bring out its royal character. King Citrus are often called Shiranui, Hallabong, or Dekopon.
We’re proud to work with Matt Cruce of Cruce Family Farms, who stands by his commitment to freshness — “We pick, pack, and ship on the same day.” Alongside him, Logan Gillis of Gillis Groves upholds the same dedication to quality that defines the Noble family legacy. Together, these growers help bring citrus royalty to life.
Florida Starburst Pummelo®
The largest citrus fruit grown on Earth, has the feel of a grapefruit with a sweeter, juicier flavor. MMM!
Noble King Citrus — the crown-wearing, easy-peel mandarin with rich flavor and royal sweetness. Known around the world as Shiranui, Hallabong, or Dekopon.
THE ONLY fresh squeezed tangerine juice program anchored by Noble Juicy Crunch® AND a stand-apart 9-month Florida orange juicing program anchored by Valencias.
Oranges vs. Tangerines Per Capita was 80/20–Now is 60/40 (and Gaining)
According to the USDA, the Florida tangerine citrus group “has soared in popularity, with per capita availability more than doubling between 2000 and 2022. This broad group includes tangelos, mandarins, clementines, and traditional tangerines. A comparison of per capita fresh tangerine and fresh orange availability over the last 20 years shows the share going to tangerines increasing from 20 to 40 percent.”
The article goes on to say that growth of the U.S. tangerine market coincides with the launch of marketing campaigns for easy-peel seedless mandarins…”