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About the Grower

At Noble Citrus, the fourth-generation Roe family partners with growers who share our passion for exceptional fruit and honest craftsmanship. Our King Citrus—the crown-wearing mandarin known for its juicy sweetness, rich flavor, and easy peel—is grown in the heart of tangerine country, where nutrient-dense soils and cool fall nights bring out its royal character. King Citrus are often called Shiranui, Hallabong, or Dekopon.

We’re proud to work with Matt Cruce of Cruce Family Farms, who stands by his commitment to freshness — “We pick, pack, and ship on the same day.” Alongside him, Logan Gillis of Gillis Groves upholds the same dedication to quality that defines the Noble family legacy. Together, these growers help bring citrus royalty to life.

Florida Starburst Pummelo®

Florida Starburst Pummelo®

The largest citrus fruit grown on Earth, has the feel of a grapefruit with a sweeter, juicier flavor. MMM!
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Noble Juicy Crunch® Tangerines

Noble Juicy Crunch® Tangerines

A brand-new, naturally craft-cultivated tangerine variety. It's the best tangerine we've ever grown, and we started in 1926.
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Autumn Honey® Tangerines

Decades of dedication led to Noble’s Autumn Honey tangerines — the holiday favorite that arrives each Thanksgiving.
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New Generation Tangerines

New Generation
Tangerines™

From the heart of tangerine country, New Generation Tangerines deliver a bright American flavor that sets them apart from seasonal mandarins.
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Noble King Citrus

Noble King
Citrus™

Noble King Citrus — the crown-wearing, easy-peel mandarin with rich flavor and royal sweetness. Known around the world as Shiranui, Hallabong, or Dekopon.
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Stand-Apart Fresh Juicing Program

THE ONLY fresh squeezed tangerine juice program anchored by Noble Juicy Crunch® AND a stand-apart 9-month Florida orange juicing program anchored by Valencias.
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Fall/Winter

Florida Starburst Pummelo®

Juicy Crunch ® Tangerines

Autumn Honey Tangerines

Stand-Apart Fresh Juicing Program

New Generation Florida Tangerines™

Oranges vs. Tangerines Per Capita was 80/20–Now is 60/40 (and Gaining)

According to the USDA, the Florida tangerine citrus group “has soared in popularity, with per capita availability more than doubling between 2000 and 2022. This broad group includes tangelos, mandarins, clementines, and traditional tangerines. A comparison of per capita fresh tangerine and fresh orange availability over the last 20 years shows the share going to tangerines increasing from 20 to 40 percent.”

The article goes on to say that growth of the U.S. tangerine market coincides with the launch of marketing campaigns for easy-peel seedless mandarins…”

See the USDA Economic Research Service Article