Care, compassion, and quality.
FLORIDA CITRUS INNOVATION & GROWTH year after year, GENERATION AFTER GENERATION.
The original citrus crop planted back in 1927 was the Dancey Tangerine. Over the years the acreage increased, as well as the varieties grown. In an effort to adapt to the weather patterns, unexpected diseases and increasing competition, the Roe Brothers began to differentiate the varieties by cultivating a rich research and development department. The last twenty years have been successful in breeding new varieties of tangerines and introducing them to market.
Today, the fourth generation – digitally savvy, creative, and eco-conscious – is putting into place sustainable, aggressive horticulture solutions and helping to spread the word about their premium, Florida Fresh Citrus.
Today our family handles the fruit off of 4,400 acres for our Florida Fresh Oranges, Tangerines, and Pummelos and will continue to grow year after year, generation after generation. At Noble Citrus, care, passion and quality go into growing the most premium Florida Citrus.