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Florida Produce News
You Can Use
USDA Shows Dramatic Increase in Blueberries Per Capita

Berries Lead Per Capita Availability In Produce Departments
The USDA reports that retail per capita consumption of blueberries increased 97% in the past 10 years, growing from 1.2 pounds in 2011 to 2.3 pounds in 2022. Raspberries, blueberries, limes and tangerines are the top four in per capita growth.
Blueberries Are Key to Locking in Noble’s Proprietary Citrus
Take on Noble New Crop Blueberries and one other program, and via the Noble Partnership Program, stores can lock in agreed-upon quantities of Noble’s proprietary Autumn Honey and Juicy Crunch Craft-Cultivated Tangerines, and Florida Starburst Pummelos. Those same three crown jewels sold out with high margin returns for the 4th (we think it might really be 8th) straight year. Please don’t miss the opportunity in the 2024/5 season.
— Jeff Stachelek, SVP Sales & Marketing —

Berries Lead Per Capita Availability In Produce Departments
The USDA reports that retail per capita consumption of blueberries increased 97% in the past 10 years, growing from 1.2 pounds in 2011 to 2.3 pounds in 2022. Raspberries, blueberries, limes and tangerines are the top four in per capita growth.
— JEFF STACHELEK, SVP SALES & MARKETING AT NOBLE CITRUS —
Simple form for Noble Partnership Program Landing Page
Unparalleled Support. Innovative Products.
Noble continues to support you, our partner, with Florida produce news you can use, and with increased supplies of our most innovative products:

noble® Juicy Crunch
Tangerines

noble® Florida
Starburst Pummelos

noble® Autumn Honey
Tangerines
Just take two additional Noble programs to lock-in merchandising support and agreed-upon quantities of Noble’s three proprietary crown jewels: Juicy Crunch and Autumn Honey Craft-Cultivated Tangerines, and Florida Starburst Pummelos.
Choose 5 or more programs, lock in our most innovative varieties, and receive additional financial support.

Exclusive Citrus for In-Store Juicing

New Generation
Florida Tangerines ™

Stem & Leaf
Tangerines

noble® Mmm
Mandarins

Tangy
Minneolas

noble®Select
Sweet Navels

Lemons &
Limes

noble® Super Red
Grapefruit

Power
Dragon Fruit

noble® New Crop
Blueberries

Introducing five exciting new 52-week noble programs:
Mandarins
Year-Round
5lb carton consumer package has proven sales track record
Beautiful shopper presentation—not just a bag in a box
Meets size, brix and seedless/limited seeds specs
Reduced labor—place full or half pallet on your floor
Year-Round
Select Sweet Navels
Curated for sweetness from select family growers
Reliable year-round supply
Exceeds size and brix specs
Year-Round
Power Dragons™
Part of Noble’s CURATED COLLECTION
Meets or exceeds size, and brix specs for U.S.
Year-Round
Fresh Juicing Program
Exclusive Tangerines & Oranges for Unequaled In-Store Juicing Programs
Fresh juicing for highest nutritional values and natural flavors. A stand-apart 12-month orange juicing program anchored by Valencias. And, the ONLY fresh squeezed Florida tangerine juice program anchored by Noble Juicy Crunch®.
Year-Round
New Crop Blueberries
The Berry Best
Blueberries are true superfoods. High in nutrients. Naturally sweet and juicy, Florida blueberries begin the U.S. blueberry season in spring. Then with careful sourcing from like-minded farms, Noble continues to bring the berry best new crop blueberries all year long.
From Our Families to Yours
Yes, it takes patience and time to innovate fruit varieties, and to curate collections from family growers that share our values. We’re growing our company naturally and sustainably, as proud grower families free from the pressure of a big corporation.
Learn more and lock in noble Program Selections >>