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Florida Produce News
You Can Use

USDA Shows Dramatic Increase in Blueberries Per Capita

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Berries Lead Per Capita Availability In Produce Departments

The USDA reports that retail per capita consumption of blueberries increased 97% in the past 10 years, growing from 1.2 pounds in 2011 to 2.3 pounds in 2022. Raspberries, blueberries, limes and tangerines are the top four in per capita growth.

Blueberries Are Key to Locking in Noble’s Proprietary Citrus

Take on Noble New Crop Blueberries and one other program, and via the Noble Partnership Program, stores can lock in agreed-upon quantities of Noble’s proprietary Autumn Honey and Juicy Crunch Craft-Cultivated Tangerines, and Florida Starburst Pummelos. Those same three crown jewels sold out with high margin returns for the 4th (we think it might really be 8th) straight year. Please don’t miss the opportunity in the 2024/5 season.
—   Jeff Stachelek, SVP Sales & Marketing   —
Fish on line logo

Berries Lead Per Capita Availability In Produce Departments

The USDA reports that retail per capita consumption of blueberries increased 97% in the past 10 years, growing from 1.2 pounds in 2011 to 2.3 pounds in 2022. Raspberries, blueberries, limes and tangerines are the top four in per capita growth.

—   JEFF STACHELEK, SVP SALES & MARKETING AT NOBLE CITRUS  —

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The Noble Partnership Program

Learn More or Lock in noble Program Selections

Simple form for Noble Partnership Program Landing Page

Unparalleled Support. Innovative Products.

Noble continues to support you, our partner, with Florida produce news you can use, and with increased supplies of our most innovative products:

Juicy Crunch tangerine in front of a crown watermark
noble® Juicy Crunch
Tangerines
Pummelo tangerine in front of a crown watermark
noble® Florida
Starburst Pummelos
Autumn Honey tangerine in front of a crown watermark
noble® Autumn Honey
Tangerines
Just take two additional Noble programs to lock-in merchandising support and agreed-upon quantities of Noble’s three proprietary crown jewels: Juicy Crunch and Autumn Honey Craft-Cultivated Tangerines, and Florida Starburst Pummelos.

Choose 5 or more programs, lock in our most innovative varieties, and receive additional financial support.

Juicing Program
Exclusive Citrus for In-Store Juicing
Florida New Gen Tangerines
New Generation
Florida Tangerines
Stem & Leaf Tangerines
Stem & Leaf
Tangerines
Mandarins
noble® Mmm
Mandarins
Minneolas
Tangy
Minneolas
Noble Navels
noble®Select
Sweet Navels
Lemons & Limes
Lemons &
Limes
Red Grapefruit
noble® Super Red
Grapefruit
Dragon Fruit
Power
Dragon Fruit
noble® New Crop
Blueberries
52 weeks of Mmm!
Introducing five exciting new 52-week noble programs:

Mandarins
Year-Round

5lb carton consumer package has proven sales track record

Beautiful shopper presentation—not just a bag in a box

Meets size, brix and seedless/limited seeds specs

Reduced labor—place full or half pallet on your floor

Year-Round
Select Sweet Navels

Curated for sweetness from select family growers

Reliable year-round supply

Exceeds size and brix specs

Year-Round
Power Dragons™

Part of Noble’s CURATED COLLECTION

Meets or exceeds size, and brix specs for U.S.

Year-Round
Fresh Juicing Program

Exclusive Tangerines & Oranges for Unequaled In-Store Juicing Programs

Fresh juicing for highest nutritional values and natural flavors. A stand-apart 12-month orange juicing program anchored by Valencias. And, the ONLY fresh squeezed Florida tangerine juice program anchored by Noble Juicy Crunch®.

Year-Round
New Crop Blueberries

The Berry Best

Blueberries are true superfoods. High in nutrients. Naturally sweet and juicy, Florida blueberries begin the U.S. blueberry season in spring. Then with careful sourcing from like-minded farms, Noble continues to bring the berry best new crop blueberries all year long.

From Our Families to Yours

Yes, it takes patience and time to innovate fruit varieties, and to curate collections from family growers that share our values. We’re growing our company naturally and sustainably, as proud grower families free from the pressure of a big corporation.

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Oranges vs. Tangerines Per Capita was 80/20–Now is 60/40 (and Gaining)

According to the USDA, the Florida tangerine citrus group “has soared in popularity, with per capita availability more than doubling between 2000 and 2022. This broad group includes tangelos, mandarins, clementines, and traditional tangerines. A comparison of per capita fresh tangerine and fresh orange availability over the last 20 years shows the share going to tangerines increasing from 20 to 40 percent.”

The article goes on to say that growth of the U.S. tangerine market coincides with the launch of marketing campaigns for easy-peel seedless mandarins…”

See the USDA Economic Research Service Article