Watch 2-minute
Crunch Time Story

Watch this 2-minute video to understand why noble Juicy Crunch® tangerines sell out at unheard of margins.

Absolutely Nothin' Is Sweeter

Brix measures natural sugar sweetness levels. Noble Juicy Crunch® has the highest brix level of any full-size tangerine.

Nearly Four Decades in the Making

1,600 unique varieties became three—with Juicy Crunch as the crown jewel.

Sixty Days Available

Like a holiday – it only comes once a year. noble Juicy Crunch® is only available late December thru February.

Florida Starburst Pummelo®

The largest citrus fruit grown on Earth, has the feel of a grapefruit with a sweeter, juicier flavor. MMM!
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Noble Juicy Crunch® Tangerines

A brand-new, naturally craft-cultivated tangerine variety. It's the best tangerine we've ever grown, and we started in 1926.
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Autumn Honey® Tangerines

Noble Autumn Honey opens our craft-cultivated new generation tangerine season each October.
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New Generation Florida Tangerines™

Noble's other breeding program winners, and some top state developed varieties come to you as New Generation Florida Tangerines™.
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Stand-Apart Fresh Juicing Program

THE ONLY fresh squeezed tangerine juice program anchored by Noble Juicy Crunch® AND a stand-apart 9-month Florida orange juicing program anchored by Valencias.
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New Crop Blueberries

Noble new crop opens the US blueberry season in Florida, and then rolls north delivering the freshest blueberries.
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Fresh Citrus

After Noble's Florida season, we carefully select the freshest citrus from around the world.

Fall/Winter

Florida Starburst Pummelo®
Juicy Crunch® Tangerines
Autumn Honey Tangerines
New Generation Florida Tangerines™
Stand-Apart Fresh Juicing Program

Spring/Summer

Florida New Crop Blueberries
???? Tangerines
???? Tangerines
Lemons & Limes
Stand-Apart Fresh Juicing Program

fresh from florida logo

Fall/Winter

Florida Starburst Pummelo®

Juicy Crunch ® Tangerines

Autumn Honey Tangerines

Stand-Apart Fresh Juicing Program

New Generation Florida Tangerines™

Oranges vs. Tangerines Per Capita was 80/20–Now is 60/40 (and Gaining)

According to the USDA, the Florida tangerine citrus group “has soared in popularity, with per capita availability more than doubling between 2000 and 2022. This broad group includes tangelos, mandarins, clementines, and traditional tangerines. A comparison of per capita fresh tangerine and fresh orange availability over the last 20 years shows the share going to tangerines increasing from 20 to 40 percent.”

The article goes on to say that growth of the U.S. tangerine market coincides with the launch of marketing campaigns for easy-peel seedless mandarins…”

See the USDA Economic Research Service Article