Let us take you back to the roots of Noble Citrus, and share the incredible journey of how Noble ventured into the world of the largest citrus on Earth–Florida Starburst Pummelos. In the beginning, 3rd generation co-owner Bill Roe, remembers how his young family meticulously hand-picked, hand-washed and then loaded these tasty delicacies onto a few pallets for shipping. In the video Bill claims that Noble now packs 80 to 100 truckloads of Starburst Florida Pummelos (which was correct when the video was made). That total is now over 250 semi trucks and growing.
For the people who expect a grapefruit taste, Florida Starburst Pummelos have delighted so many with their uniquely sweet and juicy flavor.
Florida Starburst Pummelo®
The largest citrus fruit grown on Earth, has the feel of a grapefruit with a sweeter, juicier flavor. MMM!
Noble King Citrus — the crown-wearing, easy-peel mandarin with rich flavor and royal sweetness. Known around the world as Shiranui, Hallabong, or Dekopon.
THE ONLY fresh squeezed tangerine juice program anchored by Noble Juicy Crunch® AND a stand-apart 9-month Florida orange juicing program anchored by Valencias.
Oranges vs. Tangerines Per Capita was 80/20–Now is 60/40 (and Gaining)
According to the USDA, the Florida tangerine citrus group “has soared in popularity, with per capita availability more than doubling between 2000 and 2022. This broad group includes tangelos, mandarins, clementines, and traditional tangerines. A comparison of per capita fresh tangerine and fresh orange availability over the last 20 years shows the share going to tangerines increasing from 20 to 40 percent.”
The article goes on to say that growth of the U.S. tangerine market coincides with the launch of marketing campaigns for easy-peel seedless mandarins…”