At Noble Citrus, owned by the fourth-generation Roe family, we seek partner growers who share our deep-rooted values of care for the people, the land and the fruit. Our partner-growers work in the heart of tangerine country, where nutrient-rich soils and crisp fall nights naturally sweeten the fruit.
Among our trusted partners are Cruce Family Farms, where Matt Cruce takes pride in a simple promise — “We pick, pack, and ship on the same day.” We’re equally proud to work with Logan Gillis of Gillis Groves, whose commitment to quality and consistency reflects the same family tradition that’s guided Noble Citrus for generations.
Florida Starburst Pummelo®
The largest citrus fruit grown on Earth, has the feel of a grapefruit with a sweeter, juicier flavor. MMM!
Noble King Citrus — the crown-wearing, easy-peel mandarin with rich flavor and royal sweetness. Known around the world as Shiranui, Hallabong, or Dekopon.
THE ONLY fresh squeezed tangerine juice program anchored by Noble Juicy Crunch® AND a stand-apart 9-month Florida orange juicing program anchored by Valencias.
Oranges vs. Tangerines Per Capita was 80/20–Now is 60/40 (and Gaining)
According to the USDA, the Florida tangerine citrus group “has soared in popularity, with per capita availability more than doubling between 2000 and 2022. This broad group includes tangelos, mandarins, clementines, and traditional tangerines. A comparison of per capita fresh tangerine and fresh orange availability over the last 20 years shows the share going to tangerines increasing from 20 to 40 percent.”
The article goes on to say that growth of the U.S. tangerine market coincides with the launch of marketing campaigns for easy-peel seedless mandarins…”